Coco Jones Drops ‘Why Not More’ Beauty Collection With The Lip Bar

Coco Jones has teamed up with The Lip Bar (TLB) for a limited edition beauty collection inspired by her debut album. The Why Not More drop features four lip bundles, ranging from vibrant reds, sultry nudes, high-shine finishes, and rich browns, each described as embodying a distinct emotion from Coco’s musical journey.

“At The Lip Bar, we’ve never played by the rules, and teaming up with Coco Jones is a continuation of that fearless energy,” explained TLB CEO and founder Melissa Butler.  “She’s a powerhouse; talented, radiant, and unapologetically herself, just like our community. This collaboration isn’t just about beauty; it’s about the celebration of artistry and cultural expression. Together, The Lip Bar is spotlighting Coco and honoring her as a creative who defines beauty and expands its meaning through her art.”

Each kit contains three products ranging from TLB’s signature Nonstop Liquid Matte Lipsticks, Soft Kisses Nourishing Lipsticks, Straight Line Creamy Lip Liners, and Gloss Up Lip Gloss, curated to empower beauty lovers to shine on their own terms.

Why Not More was released by the 27-year-old in April, officially cementing her status as one of R&B’s most promising acts. The album features YG Marley, London On Da Track, and Future across 14 songs in its first edition. The BEL-AIR star followed up with an extended version that added a feature from rapper Lady London.

“I just hope it means something… I feel like I’m kind of grieving a little bit,” she explained to VIBE about creating the deeply personal project. “People ask me if I’m excited about it, f**k no. This sh*t hurt me. It brings out the worst side of you, ‘cause it’s supposed to, and you gotta write about ‘em.”

The Lip Bar x Coco Jones: Why Not More Lippies? launched on the brand’s official website on Tuesday (June 24). All products are vegan and cruelty-free, and infused with jojoba oil and Vitamin E.  Take a closer look at the collection below and read VIBE’s cover story on the Grammy-winning musician here.