Tech

Dell eliminates 32-year old Precision brand as it debuts Pro Max mobile workstation family

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  • Much loved Dell Precision product line makes way for a more straightforward moniker
  • 16 and 14-inch versions, both powered by Intel and Nvidia, available at launch
  • Dell says extra Base, Plus and Premium tiers to appear over time

Dell first introduced its Precision mobile workstation brand back in 1997, with the aim of catering to professionals needing high-performance computing in a portable form. Designed for tasks like 3D rendering, engineering simulations, and video editing, the Precision series quickly became a popular choice among creatives and professionals requiring portable workstations for complex workloads.

Dell is now overhauling many of its product lines, retiring longstanding and recognizable brands like Precision and Latitude in favor of a simplified naming system.

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