Kanye West may not have invented the concept of self-love, but he quite possibly embodies it more than anyone else. The 47-year-old rapper recently gave himself a major title due to the success of his Yeezy brand.
Ye took to Instagram on Monday (Jan 13) in a now-deleted post and revealed how much money his clothing brand made in 2024. “I don’t collab. No paid ads,” he wrote. “I am the Yon. Yeezy over everything. If you design and don’t work at Yeezy close your dirty a** laptop and go to bed.” This caption accompanied a note that claimed he made $2,339,096 in revenue. In a follow-up post, he then put himself on a pedestal that no one ever has.
“THE GOAT OF ALL GOATS OF ANY GOAT THAT WAS EVER GOATED,” the Chicago producer wrote, citing his success as a rapper, producer, album maker, designer, and more. “YOUR FAVORITE GOATS FAVORITE GOAT. YOUR DADS DAD TELL YA MOM YOU GOT A NEW DAD […] THEY TOLD YOU I WAS DEAD BROKE CLONED DO THIS SOUND LIKE A CLONE I DONT TAKE ADVICE I GIVE IT I DO AND SAY WHAT THE FUCK I WANNA SAY WHEN I WANNA SAY HOW I WANNA SAY WHENEVER I WANNA SAY IT.”
While Kanye West may be frustrating and cause people to question his mental capacity, he has funny moments, whether intentional or not. In the same Instagram post, he referenced his classic 2005 Grammys speech when he wrote “EVERYBODY WANTED TO KNOW WHAT WOULD HAPPEN IF YE NEVER GOT MONEY AGAIN I GUESS WE’LL NEVER F**KING KNOOOOW WE’LL NEVER EVER EVER F**KING KNOOOOOOOW.”
In another post, the Vultures artist posted a dirty laptop and called out all other brands and designers. “To be specific Any brand other than Yeezy F**k you,” he wrote. “Close your dirty a** laptops.” This post aligned with the energy he recently brought to Adidas. In a now-deleted post, he showed a screenshot of a Google search that revealed the Adidas website popped up before his YZY site. He demanded they stop stifling him and his business since their partnership was over in a long rant.
“Members at adidas Stop doing this Stop doing your moves to hold me back,” he wrote on Instagram. “Our partnership is done You’re a 60 billion dollar company that froze my accounts Now I’m back on my feet (no pun intended) and I’m not going to stand for this (no pun again). Yall tried to intimidate and oppress me everyone remembers I had major issues with adidas because of design theft and oppression before ‘the tweet.’” The popular sportswear company has since removed his products from their website, which they already planned to do per words from Bjorn Gulden in October 2024.
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