Emtee Shares Tough-Love Advice For Kane Keid: “Metaphors Won’t Pay Bills.” South African rapper and hitmaker Emtee has never been one to shy away from sharing his candid opinions, especially when it comes to the music industry.
In an interview on L-Tido Podcast, the “Roll Up” star had some strong words of advice for rapper and coming rapper Kane Keid, urging him to reconsider his approach to music if he hopes to make a lasting impact—and a comfortable living.
“I like Kane Keid, but he’s rapping too much,” Emtee began, acknowledging the rising talent’s lyrical prowess. Known for his intricate metaphors and punchlines, Kane Keid has built a reputation as a wordsmith in the South African hip-hop community. However, Emtee suggested that Keid’s dedication to complex lyricism might be a double-edged sword.
“He must go commercial,” Emtee stated, firmly pointing out the realities of the rap game. “All those metaphors won’t pay the bills. There’s no money in the backpack rap industry, there’s no money there. All you get is the ‘oooh’ and then you go back to your house and eat your Lucky Star and pap.”
Emtee’s remarks highlight a long-standing tension in hip-hop: the balance between staying true to one’s artistic vision and creating music that resonates with a broader audience. For artists like Kane Keid, who are celebrated for their intricate wordplay and metaphor-laden verses, the pressure to “go commercial” can feel like a betrayal of their craft. Yet, as Emtee pointed out, the accolades from a niche audience don’t always translate into financial stability.
This isn’t the first time Emtee has voiced his opinions on the business side of the music industry. Having navigated his ups and downs, from the heights of multiple awards and hit singles to public feuds and financial struggles, the “Roll Up” hitmaker speaks from experience. His journey serves as both a cautionary tale and a source of wisdom for younger artists finding their footing.
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