Audiomarc Calls for SA Rappers to Step Up Amid Amapiano’s Dominance. South African producer and DJ, Audiomarc, has set social media ablaze with a thought-provoking statement about the state of SA Hip Hop.
Taking to social media, Audiomarc declared, “SA rappers must wake up after this Gunna thing. Yanos is taking everything.” This comment came in the wake of US rapper Gunna’s recent visit to South Africa for the Heineken All-In Experience, a star-studded event that notably leaned heavily towards Amapiano acts rather than showcasing local Hip Hop artists.
The statement by Audiomarc has fueled a heated conversation among fans about the growing dominance of Amapiano and the apparent sidelining of SA Hip Hop on both local and global stages.
Gunna’s presence in South Africa was a moment of excitement for many fans of global Hip Hop. However, the event’s lineup told a different story. The night featured a roster dominated by Amapiano heavyweights who commanded the stage with electrifying performances. While the event was celebrated for highlighting the best of South African music, the glaring absence of SA rappers raised eyebrows.
Amapiano has transcended borders and become a global phenomenon, and is undeniably the sound of the moment. The genre has captivated audiences worldwide with its infectious beats, vibrant culture, and undeniable originality. However, Audiomarc’s comment hints at a growing concern—Hip Hop’s struggle to maintain its footing as Amapiano continues to dominate airwaves, stages, and playlists.
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