GloRilla has a new bag. The Memphis rapper has been revealed as the face of Rihanna‘s Fenty empire. Hand-selected by the Bajan musician herself, the “Yeah Glo!” rhymer is the first-ever joint partner across the Fenty apparel and beauty brands for Spring 2025. She will appear in a series of campaigns that will debut new Savage X Fenty collections and showcase iconic Fenty Beauty products as well as Fenty Skin and Fenty Hair. In the “Glo Up Close” campaign, the Grammy-nominated musician will showcase the Spring 2025 collections while encouraging fans worldwide to embrace their own glow from head to toe.
“I’m beyond excited to be the first-ever joint partner for Fenty brands for Spring 2025! Rihanna has always been such an icon and inspiration and being chosen to represent her vision across Savage X Fenty and Fenty Beauty is an honor,” shared the 25-year-old in a statement.
“This spring season is all about celebrating confidence, boldness, and embracing your glow. I can’t wait for y’all to experience it all!”
Launching in February and running through April 2025, the campaign begins with GloRilla showing off her sexy side in Savage X Fenty’s new Puff Cherries collection. The capsule is described as a sweet and sexy collection featuring breathable mesh with flirty puff cherry details. Along with the fruit-decorated lingerie, GloRilla will serve as the leading lady of two additional Savage X Fenty collections.
Additionally, GloRilla will showcase a mix of her favorite and newest products from Fenty Beauty, Fenty Skin, and Fenty Hair, to create a variety of looks from head to toe with her own personal spin throughout the partnership. Some of her current favorite products as listed on the brand’s website include the Fenty Beauty Gloss Bomb Universal Lip Luminizer, Fenty Skin Butta Drop Whipped Oil Body Cream, and the Fenty Hair The Controlling Type Hair Thickening Edge Control Gel.
Take a look at GloRilla’s first Savage X Fenty campaign images and a closer look at the Puff Cherries collection below.
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