Emtee Reflects On Life-Changing Moment with Empire Deal. South African hip-hop heavyweight Emtee took a trip down memory lane, reminiscing about the pivotal moment that altered his career trajectory.
The multi-award-winning rapper shared a post on social media with the words, “This day changed my life forever,” tagging Empire and Empire Africa—an indication of the significance of his deal with the global distribution giant.
The post was accompanied by an image of Emtee at the signing table, pen in hand, making his partnership with Empire official. This deal marked a defining chapter in his journey, ensuring his music would reach international markets while allowing him to maintain creative control—a crucial factor for the independent-minded artist.
Since inking the deal, Emtee has continued solidifying his place as one of South Africa’s most influential rappers. His project DIY 3 under Empire’s wing has showcased his growth as an artist while keeping his signature storytelling and melodic style intact.
For Emtee, who has faced industry challenges and personal struggles, this partnership was more than just business—it was a fresh start, a moment of empowerment, and a statement of resilience. Fans flooded the comments section with messages of support, celebrating the rapper’s journey from Roll-Up to global recognition.
Following the success of the DIY 3 album, Emtee recently announced that his record label is working towards releasing an EP and his partnership with Empire Records will also be very crucial.
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