Sol Phenduka Critiques Cassper’s Hit Single ‘Kusho Bani.’ Renowned media personality and podcaster Sol Phenduka has shared his candid thoughts on Cassper Nyovest’s latest single, “Kusho Bani,” suggesting that the rapper can better and should prioritize musical authenticity over viral trends.
Speaking openly about the song, Phenduka admitted that he wasn’t feeling it, stating, “That song, man, I don’t know. Cassper is capable of better. I’m not feeling that song, I don’t want to lie.” His remarks highlight concerns about the current state of music marketing, where virality often takes precedence over artistic depth.
Phenduka expressed scepticism over what he perceives as a forced push to make “Kusho Bani” a TikTok hit. He pointed out that the industry increasingly prioritises short, viral moments over organic musical success. “It’s like he’s pushing it. I can see the TikTok challenges, and I think we’re putting the cart before the horse. We’re worried about getting that golden 30-second part, getting the right dance challenge, and songs do well without dance challenges.”
He further emphasized that South Africans have an innate love for good music that transcends digital trends, using Sjava as a prime example. “Sjava can go and record a whole EP, put it out there, and people are vibing with it. He’s got a national hit right now, and it’s gospel. It’s digital Maskandi, that Zulu, hip-hop-infused sound, and he does a gospel thing—it’s purely music.”
According to Phenduka, TikTok is not the determining factor for a song’s success, but rather the music itself. He urged Cassper, and other artists, to return to making music that resonates deeply with listeners rather than chasing fleeting online trends. “Cassper needs to go back to that. And not just him, but a lot of artists. We live in a country where people love good music.”
His critique raises an important conversation about the evolving dynamics of the music industry. While TikTok has undeniably shaped how hits are made and consumed, Phenduka’s argument suggests that longevity and impact still lie in the quality of the music itself rather than strategic marketing gimmicks. Whether Cassper Nyovest will take this advice to heart remains to be seen, but the conversation about balancing artistry and virality is far from over.
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