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The last Apple announcement of the newsroom ilk came in the form of the iPhone 16e reveal. Apple simply posted an information drop on its website and had the phone up for pre-order pretty sharpish.
There was a decent amount of information to chew over but one could argue the announcement lacked Cupertino’s normal appetite for showmanship. I expect the announcement this week to be very similar to that of the iPhone 16e’s.
Thinking differently…
In days gone by, Apple would normally have a couple of big events a year with an in-person or live streamed event that would usually see the reveal of a handful of products around specific categories, such as phones, tablets and computers.
But as the crew at Cupertino have started to push out ever-more iterative updates to Apple’s product lines, these events have given away to announcements on social media and Apple’s own newsroom page. To me this lacks the spectacle but does give us regular Apple announcements to chew over.
Hello. Mobile Computing Managing Editor Roland Moore-Colyer here to take you through the Apple rumors and TechRadar musings so far. I’ve been covering such Apple announcements and major Apple events for years, so I feel I’m qualified to have a good ol’ stab at speculating what we might see from Apple this week.
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