Last week, news broke that the Amazon-backed Slate Auto project would begin production of its cut-price electric pick-up next year, but the company isn’t alone.
While pricing is still to be determined, Isuzu – arguably one of the most iconic names in commercial vehicles – has said that it will release an electric version of its D-Max pick-up truck in 2026.
Although its range is startlingly sparse in some markets (only the D-Max is now sold in the UK, for example), the company enjoys success in Asia, including its domestic market of Japan, Thailand and others, where solid, reliable trucks are essential to daily life.
The D-Max EV joins the likes of KGM’s (formerly SsangYong) electrified Musso, the Maxus eTerron 9, the upcoming BYD Shark and a raft of cheap electrified pick-up trucks that could soon make their way from China.
While the likes of Ford and Chevrolet experienced relatively slow sales of electric pick-ups, the market could soon become the next hotly-contested EV battleground for global manufacturers.
Towing, hauling and off-road performance have typically proven barriers to entry for this body style, but Isuzu claims its EV is on a par with the diesel option it also offers: it can carry more than 1,000kg in the bed, tow 3,500kg and accelerate from 0-62mph in 10.1 seconds.
The 66.9kWh battery pack is located under the floor and the EV version uses the same ladder chassis as the existing truck. Although here, Isuzu adds permanent four-wheel drive with a motor at the front and rear axles.
According to the marque, off-road performance isn’t affected by the electrified powertrain, with a hefty 210mm of ground clearance and a wading depth of up to 600mm. There are also steep approach and departure angles for when the terrain gets tough.
Pick up a bargain
Isuzu hasn’t revealed an official price for the D-Max EV, but we would expect it to be substantially more than the circa $53,000 / £40,000 / AU$84,000 it currently charges for a diesel-powered version.
This puts it in the firing line of the Ford F-150 Lightning, which offers an EV range of 230 miles in the most basic variants. Isuzu, on the other hand, says its truck manages around 163 miles on a single charge.
As we have seen with various electric pick-ups, including the Tesla Cybertruck, hauling or towing loads has a big impact on electric range which, for many, is already too tight for daily use cases.
Slate Auto has been honest about battery range and the very basic nature of its upcoming model, but the upshot is that it looks set to be truly affordable. Those trucks offered by Ford, Chevrolet, Rivian, Tesla and now Isuzu are still likely too expensive for many, given the compromises.
But electric commercial vehicles are rapidly growing in popularity, as the technology is improving and many governments continue to incentivize their use for environmental reasons.
According to one report, the global electric truck market is set to reach a valuation of $78 billion by the end of 2033, up from a $19.5 billion valuation in 2023.
With a host of cheaper, electric models due to arrive from China in the coming years, as well as those from more established Western brands, the electric pick-up market could well be the next hotly-contested battleground for sales.
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