Rashid Kay Reflects On SA Hip Hop’s Potential After Metro FM Awards 2025 Recognition. In a moment of introspection following the Metro FM Music Awards 2025, prominent music producer and industry figure Rashid Kay has sparked a vital conversation about the state of South African hip hop and its potential to dominate the music scene.
After seeing local hip hop shine with wins for Song of the Year, Best Male (Hip Hop), and Best Produced Album (Hip Hop)—categories that were fiercely contested—Rashid Kay took to social media to express his thoughts, urging the industry to recognize the untapped power of SA hip hop. His remarks came after an impressive showing at the awards, which, interestingly, took place on a station historically known for its limited hip-hop presence.
“From a station that doesn’t play SA Hip Hop that much, and doesn’t even have a Hip Hop show… Now imagine if SA Hip Hop was given the same platforms as other genres,” Rashid Kay posted, provoking a thought-provoking dialogue about the disparities in media representation.
His words resonate strongly within the hip-hop community, highlighting a glaring contrast: despite the genre’s undeniable impact and the victories at Metro FM, it remains underrepresented in mainstream platforms compared to other genres. Rashid’s comments are not just a critique but a call to action—a reminder of the uncharted territory that could be unlocked if hip hop artists were afforded the same promotional tools and visibility as artists in other genres.
Indeed, this thought speaks volumes to the potential for South African hip hop to flourish even further. With the genre’s growing influence, not only locally but internationally, the question becomes: what could happen if hip hop were given the airplay, the dedicated shows, and the strategic marketing that other genres enjoy?
The Metro FM Music Awards 2025 have certainly provided a much-needed boost to the credibility and recognition of hip hop in the South African music industry. But Rashid Kay’s message serves as a reminder that for hip hop to reach its fullest potential, a more inclusive approach from key industry players, especially radio stations, is required.
As we reflect on this year’s accolades, one can’t help but imagine a future where SA hip hop doesn’t just break barriers but fully occupies its rightful place on every platform. If given the resources and visibility, there’s no telling how far South African hip hop could go.
Leave a comment