Jordan Brand and Swarovski have something sparkly up their sleeve. The two brands have joined forces for the Air Jordan 1 Low OG. Over the weekend, the anticipated drop was uploaded into the backend of the Nike website and shared via Complex.
The blinged-out kicks are expected to be released later this month on the SNKRS app and at select retailers with a retail price of $1,000 per, Footwear News.
According to the outlet, the sneakers duplicate the color scheme of the original “Shadow” edition. The black and grey colorway is completely covered in Swarovski stones of the same hue. The size of each stone is dependent on the placement, with the Wings logo crafted from metal on the back. Although the special edition shoes are a women’s release, it is expected to be released with an extended size run.
NKE Via Complex
Last year, Nike and Swarovski teamed up for a Nike Air Max Plus collaboration with WNBA star Arike Ogunbowale. According to Sports Illustrated, the Swarovski x Nike Air Max Plus “Moonlight” was issued as an exclusive silhouette. Since 2017, the two entities have joined forces for Swarovski versions of classic Air Max models, such as gold and silver Air Max 97s.
The limited-edition sneakers were sold exclusively at Foot Locker in women’s sizes ranging from 5-14.5 for $450.
The athleisure and sportswear retailer recently revealed its spring/summer 2025, Stay in Rotation, campaign.
Starring Ella Mai and Lil Tecca, the two artists joined rapper and collegiate basketball star Flau’Jae Johnson and select influencers to highlight their favorite styles from Nike, Jordan Brand, On, ASICS, and more.
“For me, style means feeling both comfortable and confident – so teaming up with Foot Locker for the ‘Stay in Rotation’ campaign just felt right to me,” explained the “Boo’d Up” performer. “I love wearing pieces that are easy to dress up or down, whether I’m traveling to perform on stage or spending time with my friends, and these New Balance sneakers deliver every time.”
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