Adorned in chiefly attire of black, coupled with a brightly decorated black hat and waist-length beads of the same colour around his neck, Falz drives home the narrative of his lead single “Round Of Applause” from his upcoming sixth studio album, The Feast.
In the first official video off the project, director OYE 2.0 and Falz showcase the central theme of the project—the richness of African essence and culture—shrouded in creativity and expressed through the styling, vixens, and every frame.
The motion picture opens with a frame that reads “TABLE SET FOR DRINK AND MEAT,” before panning to the video’s major setting: a fashion runway of sorts, where beautiful models dressed in African attire emerge, contrasting the largely formal audience in attendance.
As Falz self-applauds his uniqueness and ingenuity, weaving briefly through themes of women and societal rhetoric, the video meets the delivery of each line halfway—passing a message that not only entertains but lingers.
Falz and the director take the highlighting of African heritage a step further, as a staff—typically a symbol of wealth or authority—appears in his hands. For an artist who’s always shown a knack for carefully crafted storytelling, this visual cue stands out. Each frame reinforces the lyrics of “Round Of Applause.” For instance, when Falz sings “Did I tell you that I love your nappy hair,” the camera cuts to a model with beautifully natural hair, shot in black and white. African artefacts, like carvings similar to the Benin ivory mask, make an appearance, adding to the cultural richness Falz’s sixth project appears to pursue.
A few of his friends and collaborators—Chillz Chilleaux and Yung Willis—are captured alongside him, all dressed in black, seated around a dining table as he sings, “Introduce you to my people this is usually what you get / Extraordinary super fucking fantabulous / Not a one man army, you no go fit come tackle us,” closing off with striking African imagery like “Gbe mi lo s’okun mo fe ki Yemoja.”
As the video closes, viewers return to the runway. The models disappear, leaving only Falz standing alone, yet never more seen. A round of applause follows; silent, but resounding, echoing a kind of reverence that words can’t quite hold. With a final walk through the runway’s entrance and into the backstage, Falz leaves an imprint, a gesture that says the feast isn’t over; it’s only just begun.
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