Ice Spice has officially entered the beauty industry. In a new partnership with Revlon, the Bronx rapper is set to debut a line of fragrances, with the first expected to be released in 2026. The deal, announced on Wednesday (May 14), marked the brand’s return to celebrity fragrances.
As described in a press release, teaming up with Ice Spice reflects the brand’s renewed focus on accelerating its fragrance business, which is celebrated for its strong legacy of collaborating with major talents. Revlon’s full fragrance portfolio includes Elizabeth Arden, Juicy Couture, John Varvatos, Geoffrey Beene, Lucky Brand, Christina Aguilera, Elizabeth Taylor, Ed Hardy, and Curve.
With the Grammy-nominated rapper, the cosmetic company shared hope to captivate a new generation of consumers who value individuality and self-expression with signature scents that embody her unique style.
Ice Spice attends the 2025 Vanity Fair Oscar Party Hosted By Radhika Jones at Wallis Annenberg Center for the Performing Arts on March 02, 2025 in Beverly Hills, California
Amy Sussman/Getty Images
“We are delighted to embark on this exciting new chapter with viral sensation and powerhouse talent, Ice Spice,” relayed Michelle Peluso, CEO of Revlon.
“She is bold and innovative, just like Revlon, making this a perfect match. This deal also marks a major step in the revitalization of Revlon’s fragrance business and for the company’s ambitious growth plans. Transforming our fragrance business with groundbreaking deals like this not only strengthens our portfolio but also allows us to reach new audiences. I can’t wait to see what we create together.”
“I have been a lifelong fan of Revlon and I am so excited to be partnering with them on my first fragrance,” added the “Phat Butt” rapper.
“Revlon is an iconic brand that has a long history of innovation, and I am honored to work together with them to develop my fragrance line that embodies me and inspires fans to embrace their individuality.”
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