Kim Kardashian and her SKIMS empire are back with a new twist to its popular and viral Nipple Bra. Introducing The Ultimate Pierced Nipple Push-Up Bra, the latest drop gives off the edgy look without ever having to feel the pinch of a needle.
The eye-catching piece is set to retail at $74 and comes in three shades: Clay, Sienna, and Onyx. It builds on the popular original push-up design, but now with removable faux nipple barbells that add a little extra sexiness to your everyday intimate wear. Very fashion-forward.
“Our sexiest bra gets even hotter,” the brand teased in a campaign video, promising “the ‘Ooo’ without the ouch.” See below.
Khloé Kardashian co-signed the elevated nipple-bra on an episode of The Kardashians, and Kim spoke about it during an interview with Jimmy Kimmel last year.
Kim explained that the original bra, which features a built-in nipple shape to give women that perky look 24/7, was modeled after her own boobs. She also shared the sentimental feeling behind the design as it has helped breast cancer survivors reclaim their confidence after breast removal surgery.
As far as the new design, consumers seem to be excited for the launch, which is kicking off tomorrow (May 22) at 12PM ET on SKIMS’ official website. “Wish this existed 10 years ago before I got mine pierced lol,” one person commented underneath the promo video. “I actually love thissss bc I’ve always wanted this look but I would nvr put myself through the pain of it,” said another.
Scroll through images of The Ultimate Pierced Nipple Push-Up Bra below and see the trailer for it above.
Leave a comment