Who has the better sneaker drops between A$AP Rocky and Rihanna? The proud parents’ overlapping brand deals open the door for fun competition.
Speaking to Joe La Puma on Complex’s Sneaker Shopping, the rapper poked fun at both he and Rihanna having creative collaborations with the PUMA brand.
“Nah, we in competition,” quipped the Harlem native when asked if they share designs. “No, I’m f**king with you. That’s my ace, like, every now and then we totally don’t even talk about what we’re doing. But PUMA is just separate. When we in the house, we barely try to talk about work but every now and then I might see some sh*t she doing, and if it’s fire, I call up PUMA and I’m tight about it. … But nah, it’s dope sh*t.”
With PUMA, A$AP Rocky serves as the creative director for PUMA’s F1 partnership.
“I want to press the reset button,” explained the “Fashion Killa” rapper in 2023 at the time of the appointment, per HypeBeast. “I want to show the alliance [between PUMA and Formula 1], and I want to show the strength of that.”
According to the fashion outlet, A$AP Rocky’s signature shoe, the Mostro Disccord, described as a “contemporary remake of the artist’s favorite archival style from the early 2000s,” is set to be released later this month.
A$AP Rocky and Rihanna at the AWGE fashion show during Paris Fashion Week Menswear Spring/Summer 2025 held at Hôtel de Maisons on June 21, 2024 in Paris, France. (Photo by Swan Gallet/WWD via Getty Images)
As for the Bajan bad gal, she returned to the brand in 2023 after taking a break from her first appointment as creative director in 2014.
Her latest drop with PUMA features two new colorways of the Avanti LS and the brand new slide called the Cat Cleat Jelly. The warm-weather-ready collection was released across PUMA retailers in store and online earlier this month.
“when you can’t decide on soccer VS summer,” teased the Grammy-winner when sharing the sandals across social media.
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