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Apple rebrands part of its ads business in major expansion

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  • Apple rebrands ‘Search Ads’ to ‘Apple Ads’
  • It says it’s because they’re now available beyond just search results
  • Apple might also be looking to extend its ads into other services

Apple has rebranded its ‘Search Ads’ to ‘Apple Ads’ to mark the broader advertising options beyond search results as it looks to generate more income – and help advertisers generate more income – from more sources.

Initially only offered within the App Store’s search results, Apple now displays ads within the Today tab and under ‘You Might Also Like’ sections of specific app pages.

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