The smartphone industry has experienced a significant shift. As Apple has overtaken Samsung in terms of the number of smartphone users worldwide. This new development has been revealed by the Mobile Vendor Market Share Worldwide report from GlobalStats, analyzed by the team of Atlas VPN. This report shows that Apple is now the most popular smartphone brand. With a market share of 27.1% in February 2023. Samsung is not far behind, with a market share of 26.75%.
Apple has surpassed Samsung, marking a significant shift in the global smartphone market
One of the reasons for Apple’s success is the rising popularity of the brand. Especially among photographers who require high-quality images. The latest iPhone 14 range of devices has also contributed to Apple’s surge in sales.
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While these figures are just estimates, they do indicate a significant shift in the smartphone industry. Samsung has been the dominant player for several years, but now Apple has taken the lead. It remains to be seen whether this is a short-term trend or the beginning of a new era.
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Interestingly, Xiaomi phones have a market share of 12.29%. While Oppo has a share of 6.86%, and Huawei’s share has declined to just 4.84%. This suggests that there is a growing competition in the smartphone industry, with other brands emerging as popular choices.
Atlas VPN’s writer, Vilius Kardelis, believes that Apple’s success is likely to continue. Due to its strong brand image, customer loyalty, and effective marketing. Samsung, on the other hand, needs to innovate and differentiate itself to catch up to Apple.
It’s important to note that these figures are just estimates and cannot track every smartphone sale. Many people may have multiple devices or work-issued phones, and some may even use both Apple and Samsung devices simultaneously. However, this report does indicate a significant shift in the smartphone industry. And it will be interesting to see how it develops over the coming years.