Musician Matthew Koma has decided to respond to Ye’s launch of antisemitic merchandise.
Taking to social media, the 37-year-old revealed “F**K YE” t-shirts for sale, directly calling out the rapper formerly known as Kanye West. Proceeds from the all-white top with bold, black lettering will go toward the Backline nonprofit.
According to their website, the organization connects music industry professionals and their families with mental health and wellness resources. “We are building a safer and more supported music industry by connecting our community with quality mental health care resources that understand this line of work,” reads the site.
“Hey I can make a shirt too,” wrote Koma on Instagram on Monday. The move comes after the Chicago rapper ran an ad for his company website, only to delete all standard offerings and leave only a t-shirt with a swastika design online for $20. According to CBS News, the product was labeled HH-01, code for “Heil Hitler.”
According to Variety, after Ye’s iPhone-shot commercial aired during Super Bowl LIX on Sunday (Feb. 9), customers visiting the Yeezy website could only purchase swastika t-shirts. Ahead of the ad, and while it ran, the website offered a variety of non-branded articles of clothing including shirts, pants, and jackets. The merchandise options were changed to solely offering the offensive design within an hour of the broadcast.
“So what’s up, guys, I spent, like all the money for the commercial on these new teeth. So once again, I had to shoot it on the iPhone. Um… um… go to yeezy.com.” shared the 42-year-old in the low-budget commercial.
The outlet reported that the ad ran on three Fox-owned stations. As of now, the website is currently inactive. Earlier this week, Ye frantically shared posts on X that labeled himself a Nazi, defended Sean “Diddy” Combs, and admitted to physical violence against women. His account on the social media platform is currently inactive.
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