ASAP Rocky Drops “The Blacked Out Collection” With Ray-Ban

Ray-Ban has officially launched the Blacked Out Collection, the first-ever eyewear line customized by A$AP Rocky for Ray-Ban Studios — the creative platform that “celebrates music and the bold stories” of trailblazing artists.

In the brand new line, Ray-Ban reimagines classic frames with a daring, modern twist which perfectly captures the disruptive style and fierce attitude of Rocky.

The Blacked Out Collection is designed for those who “create, elevate, and refuse to imitate.” Rocky’s collection includes three standout models: the Mega Wayfarer, Mega Clubmaster, and Mega Balorama — each adorned with ultra-black lenses, gold-plated embellishments, and a personalized AWGE logo “tattoo” engraved on the temple tips.

Available now on Ray-Ban’s official site and in stores, the frames are set at a retail price of $266.

The father-of-two’s latest venture follows his foray into the spirits industry. A$AP’s whisky, Mercer and Prince, came about in 2022 as the “Praise The Lord” rhymer had an idea to combine art and culture. The idea behind the brand highlights his New York stomping grounds as the title includes the trendy SoHo intersection of Mercer and Prince street.

The Canadian whisky is influenced by rare Japanese Mizunara Oak and aged a minimum of four years in ex-American white oak barrels with remnants of vanilla, caramel, and baked apple.

Additonally, A$AP has also teamed up with brands including Puma and Fenty Beauty, with his bae Rihanna, for their Lux Balm lip moisturizer collaboration.

Take a look at more images of his all-new The Blacked Out Collection with Ray-Ban below.