Reality TV star and model Neo Akpofure has once again reminded fans why he remains one of Big Brother Naija’s most stylish and relevant alums. On July 1st, 2025, Neo turned 31, and he didn’t just celebrate with cake and balloons.
The former Lockdown season housemate marked his new age with a sleek, fashion-forward photoshoot and a major career announcement that sent social media into a frenzy.
Dressed in a classic black suit paired with a crisp white shirt, Neo exuded elegance and confidence in the pictures shared on his Instagram page. But it wasn’t just about the looks.
The star used the opportunity to unveil a brand-new partnership with world-renowned cognac brand, Hennessy, sealing the deal with class and charisma.
Solidifying both the celebration and his personal brand, Neo reflectivity captioned the post:
“It’s a new dawn as I announce my brand partnership with @hennessy,
Destiny truly belongs to the underdogs.
Happy birthday to Me. #NeoxHennessy and #NeoEnergy.”
The announcement quickly drew in thousands of likes and congratulatory messages from fans, celebrities, and fellow ex-housemates. From BBNaija faves, the comment section turned into a digital party. Many praised Neo not just for his stunning look, but for his steady growth and ability to stay in the spotlight without controversy.
For fans who have followed Neo’s journey from the BBNaija house to the red carpets of major events and now into premium brand ambassadorships, this birthday milestone felt like a full-circle moment.
This Hennessy partnership adds another feather to his cap, positioning him alongside other Nigerian stars who have collaborated with the luxury liquor brand in the past — including the likes of Kizz Daniel, Wizkid, Falz, Burna Boy, Timaya and Cubana Chief Priest.
It’s a huge win for Neo, especially as the competition for major endorsement deals among Nigerian reality stars continues to intensify.
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