Beyoncé‘s Cowboy Carter tour is right around the corner, but with the help of her new Levi’s campaign, fans believe the dress code—denim and gold— has been confirmed.
This time, she went full Canadian tuxedo in a denim vest, wide-leg jeans and knee-length jacket. The tagline reads, “How the West was worn. Fit for an icon.” She also wore custom Amina Muaddi Yigit platform heels with her initials engraved on the bottom.
The campaign surfaced on Tuesday (Feb. 18).
Though we know cowboy hats and boots are strongly encouraged, the Hive feel the unofficial tour dress code extends beyond that. Denim for obvious reasons and gold because this news came shortly after she announced her new parfum, CÉ LUMIÈRE. Set in a gold-tone bottle, the fragrance was described as the “gold standard” and “sweet like honey.”
Per the official Instagram, CÉ LUMIÈRE is “the embodiment of elegance and modern sophistication, ready to illuminate your presence.”
Back in September, the first installment of Bey’s Levi’s partnership was unveiled.
“For generations, originals, rebels, visionaries, and hard workers have made waves in our denim. Today, we add a new chapter to the story alongside a fellow trailblazer. Join us as we reimagine iconic stories from our past with Beyoncé. This journey is just getting started,” the official descriptor read on YouTube.
The commercial featured her in a laundromat as her Post Malone collab, “LEVII’S JEANS,” played in the background. She stripped down to crisp white undergarments as she put her jeans through a diamond wash. Watch below.
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