Tech

BYD is on a relentless EV rise – and is now bringing its premium Denza brand to the EU

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  • BYD’s sales continue to grow at a rapid rate in Europe
  • Mercedes-Benz helped establish Denza, and now it is expanding
  • The Denza Z9 GT could take on the likes of Porsche, BMW, and more

In the past four years, BYD has steadily increased sales outside of China, namely in Europe and parts of Southeast Asia. But in recent months, those figures have been ramping up at an impressive rate.

Now, the company says it is so confident in European buyers making the switch to electric that it is set to introduce its premium brand, Denza, into markets that are more typically dominated by Mercedes-Benz, Porsche, Audi, and BMW.

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