Choccy Chox brings both production and pop prowess to the table in his debut EP, Choices. The title alludes to the creative freedom this project afforded him, allowing him to take full control over the music he really wants to create – and the result is a hood-laden, infectiously varied, love-centric offering.
Love really sits at the fore of the whole EP, every track flecked with unapologetic adoration for the woman in question, unfolding promises, hopes, dreams, and wholesome desires. But it’s the production which really kicks the project into a realm of its own.
There’s the liquid percussion and pop-infused hooks of opener “Falling In Love”, the snappy minimalist textures of “Spinning” which are backed by a fibrillating beat, while “SoulMate” pulls on Reggaeton influence with a thudding liquid bassline and crooning vocalism.
Typical pop kicks lead radio hit “I’m the One” from the front, and “Snacky” ties things up with polka-dot synth, and pillowy hooks, flexing not only Choccy Chox’s lilting, pitching vocalism, but his slick production abilities to boot. Watch this space.
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Feature pic supplied by artist