Doja Cat has partnered with a non-profit organization and the artist Pini to design new merchandise to benefit communities impacted by the Los Angeles wildfires.
Announced on social media, the California native shared a graphic last weekend (Jan. 11) showcasing the design to be featured on the products. The artwork depicts a person, almost resembling the singer herself, wearing a fluid, blue dress embracing the state of California. The caption detailed that 100% of proceeds would go to the American Red Cross.
An additional post shared on Tuesday amplified the Grammy winner’s cause.
“Please help me and @americanredcross support my beautiful state of California,” elaborated the 29-year-old sharing a sketch of the Golden State with a heart in the area of Los Angeles County. “I teamed up with artist @pini and designed a small collection of hoodies and tees on sale now – 100% of proceeds go to American Red Cross to support the people of California affected by the wildfires.”
On the official website, customers have the option of supporting Doja Cat’s efforts by purchasing posters, t-shirts, and hoodies. Prices range from $25 to $60 for each individual item. The fundraiser officially ends on Jan. 30, 2025.
According to NBC News, the ongoing wildfires have killed at least 25 people and swept through 40,000 acres in the Greater Los Angeles area, destroying more than 12,300 structures. Investigators are still determining the root of the deadly blazes. Additionally, Los Angeles County has declared a public health emergency, encouraging residents to stay inside with closed doors and windows, use air filters or air conditioning if possible, and Wear an N95 or P100 mask, among other precautions.
Celebrities such as Tina Knowles, Keyshia Cole, and Madliib have all lost properties in the natural disaster.
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