When Doja Cat isn’t busy ruling charts and stages with her music, she’s trendsetting with her fashion prowess. The pop-rap superstar is the newly announced face of Marc Jacobs‘ Summer 2025 campaign, which focuses on all the little luxuries of a staycation of your dreams.
The Pre-Fall ’25 campaign marks the debut of the brand’s latest Dual bag collection and features an exclusive first preview of Doja Cat’s unreleased song “Jealous Type.” The bubbly, feel-good record soundtracks the flirty campaign video, which sees Doja frolicking around the NYC streets and treating the concrete jungle like her own personal spa resort.
Switching from cucumber eye patches, to glamorous shades and heels, the “Say So” singer walks to the beat of her own drum and even winds up dancing on top of a yellow taxi while a fire hydrant sprays her. Watch the visual and listen to the song snippet below.
“Fashion meets music in a campaign made for summer,” the brands caption reads. “Marc Jacobs and Doja Cat team up for STAYCATION, the 2025 Summer Campaign merging bold style and a fresh sound. Featuring the latest Dual bags and an exclusive sneak-peek at Doja Cat’s unreleased track ‘Jealous Type’ off her forthcoming album, this is your invitation to turn up the volume – no travel required.”
“Being on vacation isn’t about where you go,” said Doja Cat via press release. “It’s about how you show up — whether you’re just enjoying the city or soaking up the sun at the beach. This Marc Jacobs campaign is about living life and serving looks. It couldn’t be a more perfect stage to preview my new music, where retro glam meets a little soul.”
The campaign was photographed by Stef Mitchell, styled by Sydney Rose Thomas, with video by Christian Breslauer. The Pre-Fall 2025 collection is available now at Marc Jacobs boutiques globally, online at marcjacobs.com, and at select luxury retailers.
Marc Jacobs
“Jealous Type” is set to appear on the 29-year-old’s forthcoming album. Her last body of work was 2024’s Scarlet 2 CLAUDE, a deluxe version of her 2023 project of the same name. Scarlet boasted smash hits like “Paint The Town Red,” “Angora Hills,” and “Attention.” Back in November 2024, she teased fans by revealing a potential tracklist on social media, simply tweeting, “Album” with a screenshot of 13 song titles.
Leave a comment