- Funke Akindele has shared the secret behind her successful and unique marketing strategy.
- The actress made the disclosure at a recent event held in Lagos, where she was asked about how she gets people to watch her movies.
- Funke Akindele’s responses became the highlight on social media, triggering massive reactions from netizens
Funke Akindele, a talented and highly accomplished Nigerian actress and movie director whose movie Everybody Loves Jenifa has just grossed N1.6 billion at the Box Office, was invited to speak at a recent creative event— The Lagos Canvas runway.
The actress, who has been busy promoting her new movie across states in Nigeria and abroad, was asked how she creates her content and knows what marketing strategy to employ.
Responding to the question asked, Funke Akindele revealed that she lives, sleeps, and breathes social media, to the point falling asleep, while watching content online. Therefore, she knows what works for each demographic.
According to the Box Office Queen, she taps into the power of social media, breaks from the norm and practices “Blue Ocean Marketing”. She also mentioned originality as a key factor. Watch the actress speak and reactions to her words below:
unusualblessing_: “This woman spends time on TikTok she follows trends she knows how to attract the audience she needs , I’ve learnt so much from her without meeting her , she understands the power of social media and the power of trends, the power of the GenZs , and the ethics of getting people to stay glued to all her movies !! This year ehn everything I’ve learned I’ll use it , there’s no being ashamed on this space when it comes to pushing my brand.”
xtra.fits: “You can really tell from her contents that she studies every level of people. She dishes out content for the grassroots, the GenZ’s and also the Millennials. She knows what keeps people glued to their gadgets and uses it to her advantage. I really applaud her for this. She studies and knows her onions well because having the top 4 of the highest grossing movies of all time in west Africa since 2020 and nobody has been able to break that till date is no child’s play. Weldone aunty Funke.”
iam_fearlessqueen: “This woman will continue to have my whole heart. I so much love aunty Funke. You are truly an inspiration.”
funmimotunde: “She is coming from different angle this year🔥🔥🔥🔥much love mooma😍.”
cmluxhomes_cs: “I always love for for her uniqueness and originality.”
its__aabii: “Queen of box office 😍😍😍, very intelligent speech.”
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