Focusing on the intersections of art, heritage, and culture, Gabriel Moses, a self-taught 25-year-old director and photographer from South London, has built a revered catalog that few of his peers can boast of.
His career began with a curiosity sparked by the imagery in his older sister’s bedroom—fashion magazine tear-outs from Vogue and Dazed that subtly shaped his creative instincts. The first time Moses picked up a camera was as a teenager making short films starring friends. Soon he developed a distinct style that caught the attention of fashion houses like Off-White, Nike, Adidas, and Louis Vuitton, steadily rising as one of the most innovative visual artists of his generation.
Gabriel Moses’ early works included shooting campaigns that highlighted the human element of his subjects, an approach inspired by figures like Gordon Parks and Malick Sidibé.
Beyond music and fashion, Gabriel Moses’ artistry is rooted in cultural exploration. His 2023 exhibition, ‘Regina,’ named after the Latin word for “Queen,” paid homage to the women who shaped his life, from his mother to his sister. Held at London’s 180 Studios, it featured 50 works, including ‘IJÓ,’ a film capturing the grace of young ballet dancers in Lagos. This year, Moses’ reach expanded further with a monograph consolidating his career’s highlights and showcasing his gifts as a visual storyteller.
This year has been a remarkable year for Moses, from working with Travis Scott for an Air Jordan campaign featuring the rapper’s mother, Miss Wanda, to directing the photography for Wizkid’s 2024 album, Morayo. The project demonstrated ingenuity and storytelling talents, blending vibrant hues with contemplative settings. A standout element from the shoot was the subtle details in execution and thoughtful recreation of the door featured on the album cover—a tribute to Wizkid’s late mother.
Amongst his many achievements in 2024, Gabriel Moses has been commissioned to design the 2025 BRIT Awards trophy, joining an elite roster of past designers like Dame Vivienne Westwood, Slawn and Es Devlin. Moses claims he drew inspiration from the sculptures his mother displayed at home during his childhood. The texture-driven design pays homage to his Nigerian heritage and his South London upbringing, blending historical significance with a contemporary aesthetic. Speaking about the honor via Brits, Moses shared:
“To be listed alongside some of the greatest artists, designers, and architects is truly an honor… I wanted the features of the sculpture to reflect the memories and culture that shaped me, from the living room of my childhood to the textures and tones that define my work today.”
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