Is Google Ads good for eCommerce?
Google Shopping ads (also known as Google Product Listing Ads, or PLAs) are probably the best fit if you’re a B2C selling products online. All you need to participate here is a product feed, Google Merchant Center, and an eCommerce website. As you can see, Google Shopping ads show up at the very top of search results.
Do you use keywords for Google Shopping ads?
Easy retail-centric campaign management: Instead of keywords, Shopping ads use the product attributes you defined in your Merchant Center data feed to show your ads in relevant searches. Browse your product inventory directly in Google Ads and create product groups for the items you want to bid on.
People are highly inclined towards online shopping today, which has helped many businesses explore a new dimension- showcasing their products on online platforms. One of the most popular yet easiest ways to promote a business online is by running Google Shopping ads.
If you have an online business, likely, you are already using it. But are you satisfied with the sales you are getting from there?
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If not, this blog is for you. In this blog, we talk about such Google Shopping ads strategies trending in 2022 and will definitely help you see a significant surge in your sales.
But for those who are not on the Google Shopping ad boat yet, the next segment is especially for you. Let’s learn why it is so crucial for your business to consider Google Shopping ads in the first place.
Without further ado, let’s delve into it, shall we?
Why do Google Shopping Ads mean so much for your business?
Businesses can enjoy a wide range of benefits of Google Shopping ads. Let’s have a glance at some of the most attractive ones-
Exclusive Display of Products on several Platforms
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Google Shopping ads run on multiple platforms. If you opt for this mode of marketing, you will be able to display your product through ads in the following places-
- Google search results
- Google Shopping tab
- Google images
- Throughout the Google Display Network, like Gmail, YouTube
- Search partner websites of Google
Another advantage you will enjoy with this is an attractive showcase of your products. Google Shopping ads are displayed very attractively in front of potential buyers, which helps a business grab more sales.
Google Shopping ads are tailored to look great on all kinds of devices. And as most of the prospective buyers today are mobile users, you will be benefited in this regard as well.
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Straightforward Setup and Management
The setup, as well as the management of the shopping ads, are pretty straightforward. Even if you are a newbie in this field, you will not feel any hassle going through the overall process.
The most vital task that you have to do is to make an ideal product feed fulfilling all the requirements and submit it to Google Merchant Center for approval. Once it is approved, Google will do the rest, and your Google Shopping ads will start appearing.
Wider Reach to Customers
As we said earlier, Google is undoubtedly the go-to place for most of us whenever we need anything. So, when you choose Google as your means of promotion, you automatically expose yourself in front of a significantly broad customer base.
All these people are highly potential buyers. This is because Google only shows your ads to people who search keywords related to your product and product details. And these people have clear customer intent. This way, Google Shopping Ads will help you get quality traffic to your website.
Increased Sales and Profits
It is needless to point out that your sales are going to skyrocket when you start appearing more on potential leads’ search results. And when you make more and more sales, before you know you will start seeing a massive surge in your profits too.
Cost-effective and Increased ROI
Google Shopping ads do not require a business to spend massive amounts of money for promotion. This particular promotional method is highly cost-effective, which is why it is a great way to start business promotion for newcomers.
The returns you receive from investing money in Google Shopping ads are way more than most other promotional techniques. Also, the results that you will receive are quick and effortless.
Easy to Monitor and Analyze
Another essential perk of setting up Google Shopping ads is that they can be monitored constantly. You will not have to wonder whether or not your shopping ads are working as they should. With the help of different tools, you can easily monitor your performance, and at the same time, you can also analyze your shopping ads’ performance.
Google Shopping Ad Strategies That’ll Increase Sales
By now, you have clearly understood that Google Shopping will bring more profits for your business and that running these ads will add significant value to your store.
But merely putting up the ads will not suffice. You have to be strategic about it. You will need to find out and adopt exclusive techniques so that Google Shopping ads help you get the highest number of sales.
Wondering what kind of strategies you need to adopt? Well, that is what we will be discussing in this portion of the blog.
So, let’s look at cherry-picked Google Shopping ad strategies that will undoubtedly help you increase your sales!
Optimize the Product Feed
The most crucial step that you can take is to ensure a good amount of sales. Your product feed is the ultimate thing that will ascertain the success of your shopping ads. This contains all the essential information about your products- title, description, images, categories, and all of that.
So you can surely understand how much a product feed means for your business. And because of this reason, you need to ensure that the product feeds you create for your business are correctly optimized and that they get approved by Google Merchant Center as quickly as possible.
Now, if you are thinking about what you should do to ensure that, here are a few tips-
- Add relevant keywords to your product titles and descriptions to appear more in the searches
- Use GTIN numbers
- Optimize the product categories
- Provide clear and ample pictures
- Match the color attributes of your product feed with that of your landing page to avoid any confusion or mismatch
An ideal Google product feed plugin available on the platform that you are using can definitely make your troubles of creating the perfect product feed go away.
Optimize the Images
This is one of the most valuable strategies and a very vital thing that you need to do for your shopping ads. The images are literally the first things that anyone is going to see when they first have a glance at your ads. Images attract people, and when you have catchy images, that attracts people even more.
You have to optimize all your images to make your Google Shopping ads much more effective.
Well, there are a few things that you can do for that-
- Give a proper title to all the images, preferably with keywords.
- Provide Alt text to the images so that even if your images do not load for any reason, the viewers can still understand what the picture was.
- Provide high-quality original images with excellent resolution. The images you will provide are not beautification, and people will scrutinize them to understand your products’ quality.
- So you must provide clear images. At the same time, the images must be eye-catching, too, because this is a crucial way to convince people to buy the products.
- Try to provide images from every angle. It helps the buyers get a clearer picture of what they intend to buy.
Provide All the Required Attributes
Specific attributes must be put in a shopping ad for it to be an effective one. As a business owner, you have no alternative other than acknowledging all these attributes and ensuring that you have put all these.
Some of the most notable attributes that you must not forget to put are as follows-
- Product id
- Title of the product
- Description of the product
- Image of the product
- Price of the product
- Condition of the product
- Product brand
Ensuring all these attributes are there will, in fact, help you get your product feed approved in a flash.
Make Different Ad Groups for Products
You might have a thousand products, which are needed to organize in groups to be run as shopping ads. However, you need to be careful and strategic enough while dividing these groups.
Put similar products in one group. You can split the groups based on categories, brands, types, or any other attributes. You just need to ensure that the products in one group are similar for your ads to be more meaningful.
Carry Out a Thorough Keyword Optimization
We have already mentioned the significance of keywords for your Google Shopping ads. You are to use relevant keywords in different segments of your ads to match the search queries of potential buyers. This is going to help you in appearing in more and more search results, and that is definitely going to help you obtain more sales.