Honor of Kings, the hit MOBA title from Tencent Games, launched a fashion brand on Monday. Entitled Meeting Shero, the spin-off brand unveiled dresses in the style of four protagonists from the game: Wang Zhaojun, Xiao Qiao, Diao Chan, and Yao. The items are priced between RMB 1,298 and RMB 1,680 ($186 to $241). The brand, which aims to “bring heroism into fashion,” was launched in collaboration with Chinese design label WECOUTURE, according to Honor of Kings’s official account on social media platform Weibo. The items are being sold on WeChat as limited editions, each with a unique collection certificate. Honor of Kings generated $215 million worldwide via Apple’s App Store and Google Play in March this year, taking the top spot among global mobile games, according to the intelligence firm Sensor Tower. [IThome, in Chinese]
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