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“Just do it”: Sam Altman says businesses looking to adopt AI should go ahead – or risk being left behind

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  • Early adopters are in a much better position to win – “just do it,” Sam Altman says
  • Today, AI is an intern, but soon it’ll be an experienced worker capable of tackling complex problems
  • The next step is AGI, but does that mean accelerated scientific discoveries, self-improvement, or something else?

OpenAI CEO Sam Altman has offered his honest insights into the evolving AI landscape, comparing previous, current and future trends to point enterprises in the right direction.

“I think, just do it,” Altman said in an interview with Snowflake CEO Sridhar Ramaswamy at the company’s Summit 2025 event, highlighting that companies waiting for the next AI breakthrough risk being left behind.

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