Kane Subtly Claps Back At Emtee’s “Backpack Rap” Comments With Humour And Style. In a world where the lines between lyricism and commercial success are often debated, Kane Keid has added his voice to the conversation—albeit in his signature subtle and witty style. The rising artist seemingly responded to Emtee’s recent comments about “backpack rap” with a clever Instagram post that left fans buzzing.
During an episode of the L-Tido Podcast, Emtee took aim at metaphor-heavy lyricism, stating, “All those metaphors won’t pay the bills. There’s no money in the backpack rap industry, there’s no money there. All you get is the ‘oooh’ and then you go back to your house and eat your Lucky Star and pap.” The comment sparked discussions about the balance between artistry and financial gain in South African hip-hop.
While Emtee’s remarks could have ruffled feathers, Kane opted for a tongue-in-cheek approach. Announcing his upcoming performance at the Red Bull BC One Cypher in Johannesburg, Kane’s Instagram post was layered with subtle jabs and clever wordplay.
In the final frame of his post, Kane shared a photo of a plate of pap, Lucky Star fish, and eggs—a clear nod to Emtee’s comment about the humble meal associated with struggling artists. If that wasn’t enough, Kane’s caption further cemented the cheeky clapback: “Saturday you’re there, right? Love y’all. See you soon! ‘Passion Freestyle’ OUT NOW! Go say ‘oohhh’ for me on YouTube 😭.”
The caption not only promoted his latest release, Passion Freestyle, but also playfully referenced Emtee’s claim that “all you get is the ‘oooh.’” The post quickly caught the attention of fans, with many applauding Kane’s creative way of addressing the situation. Comments ranged from admiration for his humour to praise for staying true to his artistry despite industry critiques.
Kane’s response highlights the ongoing debate in South African hip-hop about the value of lyricism versus mainstream appeal. While Emtee’s perspective reflects the pressures of making a living in the industry, Kane’s approach champions the passion and authenticity that often define “backpack rap.”
As Kane gears up for his performance at the Red Bull BC One Cypher, it’s clear that he’s not letting the criticism deter him. Instead, he’s using the moment to spark conversation, connect with fans, and remind everyone that hip-hop’s strength lies in its diversity of voices.
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