Kanye West has once again changed his name. The artist formerly known as Kanye legally changed his name to Ye in 2021 and has now updated his moniker to “Ye Ye,” according to business documents obtained by Page Six.
The filings, submitted by Hussain Lalani, his chief financial officer, show the new name listed across multiple business entities, including Yeezy Apparel, Yeezy Record Label, LLC, and Getting Out Our Dreams Inc. The paperwork replaces the previously used “Ye West” and identifies “Ye Ye” as the “manager or member name” tied to each company.
Despite the formal change, Ye Ye has yet to publicly acknowledge the new name on his social media accounts. Earlier this month, the rapper announced that he would stop using his @kanyewest X handle, stating, “Ima finally stop using the @kanyewest twitter cause my name is Ye. Gonna start a ye account and it is what it is.”
x/ye
Back in 2018, the Donda creator revealed that he dropped his birth name and was going by a new moniker.
“The being formally known as Kanye West. I am YE,” he wrote on X (formerly Twitter) before releasing his synonymously titled album. He made the switch official three years later, citing “personal reasons” in legal documents, with a judge approving the name change in 2021.
In March 2024, Ye’s chief of staff, Milo Yiannopoulos, sent a letter urging media outlets, streaming services, and platforms to permanently refer to the artist by his chosen name, stating, “Ye is one of the most recognizable people in the world, on par with presidents and popes.”
The letter also made clear that the name change was more than branding. It was about his autonomy and rejecting what Ye has described as his “slave name.”
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