A larger-than-life blowup doll of Kim Kardashian wearing a bikini was erected in New York City’s Times Square this week, instantly becoming a main attraction for those passing along the world-famous thoroughfare.
The 60-foot balloon, which mimics Kardashian’s likeness and curvaceous body, was first unveiled on Tuesday (March 4).
Clad in a Skims bikini Kardashian recently sported in a Skims photoshoot, the structure doubles as a marketing move, as its presence comes days ahead of the launch of the brand’s new swimwear line, which debuts on Thursday (March 6).
The voluptuous installation, spearheaded by Amy Kule, a longtime producer of the annual Macy’s Thanksgiving Day Parade and Fourth of July Fireworks show, will remain on display through Wednesday (March 5).
Kim Kardashian attends SNL50: The Anniversary Special on February 16, 2025 in New York City.
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Kim K has long been renowned for her shapely physique, as she’s often cited among the most attractive and recognizable celebrities in the world and has been hailed as a style and beauty icon.
The Skims balloon is far from the first time the 44-year-old’s likeness has been the inspiration for a work of art.
TV personality Kim Kardashian attends her wax figure unveiling at Madame Tussauds on July 1, 2010 in New York City.
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The former reality TV star has had several wax figures made of her, most notably her statues at various Madame Tussauds, including the first “selfie taking” wax figure in history.
The entrepreneur recently turned heads at Vanity Fair’s Oscar Party, sporting a gown that drew mixed reviews. Some critics and social media users praised the look, while others likened the outfit fabric to that of toilet paper.
Kim Kardashian attends the 2025 Vanity Fair Oscar Party Hosted By Radhika Jones at Wallis Annenberg Center for the Performing Arts on March 02, 2025 in Beverly Hills, California.
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