Loatinover Pounds Refutes The Narrative That He’s “Underrated.” In a culture where cries of being “underrated” echo across stages and timelines, Pretoria’s own Loatinover Pounds stands firm, confident, and content in his journey. During a recent interview, the rising rapper was asked whether he feels underappreciated within South African hip hop. His answer was as grounded as it was powerful.
“Nope,” he responded without hesitation. “If I was underrated, I wouldn’t be here, you feel me. I wouldn’t be getting the numbers I’m getting.”
It’s a sentiment that cuts through the often romanticised narrative of the struggling, overlooked artist. For Loatinover Pounds, the metrics speak louder than industry co-signs. From streaming success to a growing merchandise business, the numbers tell a story of a rapper who has cultivated a loyal fan base, all without a major label machine behind him.
“Everything I’ve been doing, like they’ve been showing love and support,” he added. “I’m selling merchandise, they’re buying. I’m putting up music, they are streaming.”
His humility doesn’t mask the grind — rather, it highlights it. Loatinover Pounds makes it clear that his perceived position in the game isn’t a result of a lack of talent or audience reception, but rather the absence of an elaborate team pushing his brand.
“I wouldn’t say I’m underrated; it’s just that maybe it’s the fact that I don’t have a huge team. I don’t have a machine. It’s just me and the people who are close to me, so we are doing everything we can to make it work,” he told Kreative Korner.
With a steadily growing catalogue, streetwear that sells out, and streams that continue to climb, Loatinover Pounds is making it known: he’s not waiting for flowers from an industry gatekeeper. He’s already being crowned by the people.
Leave a comment