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Mercedes-Benz and Google Gemini will help you outsmart traffic and bad restaurants

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  • Mercedes-Benz is adding Google Cloud’s Automotive AI Agent to its cars.
  • The upgrade uses Google Gemini for real-time, personalized help.
  • The new MBIX AI will appear first in new CLA models.

Google’s dream of making its Gemini AI your road trip pal is becoming more real, at least if you own a Mercedes-Benz. Google Cloud’s Automotive AI Agent is making its debut in Mercedes-Benz’s updated MBUX Virtual Assistant. The assistant is built on Google’s Gemini AI to offer nuanced, conversational support.

The value is easy to understand. If you’re on the road and hungry you could just ask your car, “Where’s the best Italian place around here?” Not only would you hear some options, but the AI would take the initiative to add, “The lasagna gets rave reviews, but avoid the tiramisu, it’s a little too soggy.”

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