Odumodublvck’s ‘PITY THIS BOY’ Is a Playful Sci-Fi Twist on a Real Nigerian Problem

LovabledanielsJune 27, 202555 Views

In the midst of a feud with a contemporary and with an album on the horizon, Odumodublvck unveils the official music video for his song featuring Nigerian Afrobeats sensation Victony, “PITY THIS BOY”. Released earlier, “PITY THIS BOY” served as the groovy lead single off Odumodublvck’s 16-track project “THE MACHINE IS COMING”—a mixtape intended to herald his sophomore album, which arrives shortly on an undisclosed date.

In an interview with radiojusmen 105.7, Odumodublvck shared that global star and colleague Rema randomly hit him up to cover the cost of the official music video for “PITY THIS BOY”, which has now been added to Odumodublvck’s visual repertoire. The futuristic video, directed by visual creative “The Alien”, is expressed in a most unconventional way that may or may not tie accurately into the song’s central idea. “PITY THIS BOY” in the grounded Nigerian context is a song that addresses the incessant financial requests (billing) that come with being a man. And in the song, Odumodublvck is done being encumbered by them all.

He makes it clear that all he wants is to spend money and have a good, alone time with his woman (shima). And while the official music video doesn’t strongly reinforce this idea, it portrays the smitten relationship between Odumodublvck and his personally developed droid.

The expression begins with Odumodublvck wearing a lab coat and his signature Okpu-Agu hat, accompanied by a co-scientist and a female droid sprawled on a lab table. After tweaking a few things, the droid comes to life, and Odumodublvck—alongside his lab assistant—is exhilarated by the pleasant outcome. It pans to new slides of Odumodublvck enjoying quality time with the droid, as inaudible soliloquies like “See Machine” occasionally pop up on screen.

As the song progresses into Victony’s thematically strong verse, the video doesn’t quite follow suit or highlight the collaborative nature of “PITY THIS BOY”. It continues in its storyline, and eventually, the droid malfunctions—or, in the song’s context, misbehaves—to the point of severing ties (forcing a shutdown). The video ends with both acts in celebration alongside producer Niphkeys in a bluish room.

The official music video for “PITY THIS BOY”, much like the song’s message, is a playful take on the serious dilemma of the Nigerian man. It might resonate with most, while a few may long for a more accurate portrayal.