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Philips Hue’s AI assistant is finally here – and if you have an iPhone, you can try it now

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  • The Philips Hue AI assistant is now rolling out for iOS users in Benelux
  • If you live somewhere else, you can use VPN to try it early
  • The assistant lets you make custom lighting scenes with voice commands

The new Philips Hue AI assistant is starting to roll out now, letting you create custom lighting scenes to set a mood using natural language.

Signify (the company behind Philips Hue) revealed that it was working on an AI tool for its smart lights at CES 2025 in January, and promised that the new assistant would make it easy to create “personalized lighting scenes based on mood, occasion, or style”.

The company has now got the ball rolling with an initial launch in the Benelux countries, but if you live elsewhere, then you can get around the geographic restriction by using one of the best VPNs to relocate yourself virtually in Belgium, Luxembourg, or the Netherlands.

Screen grab of AI assistant in Philips Hue app

Signify teased the Philips Hue AI assistant at CES 2025 in January (Image credit: Signify)

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