Samuel L. Jackson, Missy Elliott And GloRilla Star In adidas Campaign

Samuel L. Jackson leads adidas‘ latest campaign for its Superstar sneaker, paying homage to timeless talent and the Original silhouette. The full feature boasts Missy Elliott, GloRilla, Teezo Touchdown, Jennie, Mark Gonzalez, Anthony Edwards, and Gabriette. In the black-and-white ad, directed by Thibaut Grevet, the stars come together to unite a multigenerational cast of original voices.

The visual tributes the original Superstar colorway and its stripped-back iconicity, as described by a press release. In full, the campaign features two chapters; “Pyramids,” which features the veteran actor reflecting on society and ancient structures, and “Clocks,” the aforementioned star-studded ad.

“That’s the difference between the timely and the timeless,” Jackson describes as the narrator of the “Clocks” clip. “Most things just come around once, but the timeless…the timeless stays.”

“The Superstar has always been more than just a sneaker—it’s a symbol of originality and a spark for cultural change,” relayed Annie Barrett, Vice President of Marketing at adidas Originals, in a statement. “From street corners to global stages, it’s been worn by those who don’t wait for permission to lead. This campaign isn’t about looking back—it’s about spotlighting a new generation of Originals who are building what’s next, unapologetically.”

“Pyramids” and “Clocks” both highlight the Superstar II, returning in two classic colorways alongside the iconic Firebird Tracksuit.

Take a look at the adidas Superstar campaign below.