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Say goodbye to Dell Latitude as company embraces AI era for business laptops with new simplified “Pro” name

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  • Dell unveils new “Pro” laptop range to replace Latitude brand
  • Base, Plus and Premium tiers all available at launch
  • All models are powered by Intel Core Ultra Series 2 CPUs

Dell is launching a new range of AI-powered business laptops as it retires the iconic Latitude brand.

First introduced in 1994, Latitude is being replaced by a more straightforward ‘Dell Pro’ name. Launching in March 2025, the new models with sport a redesigned, modern design and come in Base, Plus, and Premium tiers.

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