- Do2dtun predicted that advancements in artificial intelligence and technology will revolutionize the industry.
- He emphasized the need for radio stations to adopt digital thinking as AIs are expected to perform tasks similar to human ones in the next five or six years.
Kayode Oladotun, popularly known as Do2dtun, a prominent on-air personality and hype-man, has stated that traditional media must adapt to changes in technology in order to remain relevant.
In a recent discussion with Saturday Beats, Do2dtun emphasized the importance of digital transformation in the media industry.
Having worked as a radio presenter for twenty years, Do2dtun stated that he has witnessed significant changes in the industry.
Do2dtun also touched on the challenges faced by media professionals in Nigeria, citing the stringent checks and balances imposed by the Federal Government.
Do2dtun stressed the need for adaptation, he believes that these restrictions limit freedom of expression, leading many people to seek alternative platforms where they can express themselves more freely.
He stated , “It’s necessary that all radio stations need to start thinking digitally now because we’re moving forward. In the next five, or six years, we’re talking about AIs doing things that human beings do.
“I’m moving on to all the bigger things, but I want everybody who’s in that business to think, that I was one of the people who told the stories of how we move and transition into the next level.
“For the Federal Government, I think radio stations or the media, in general, face too many stringent checks and balances. You cannot be as expressive as you should be. I think it should be a bit freer than what it is now.
“Everybody wants to be more expressive. Some opinions are great, some are bad, to be honest. But that’s why people have decided to move into that part of the media space where it’s uncontrolled, which sometimes is dangerous.”
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