Message sharing site WhatsApp will now limit users to forwarding a message only five times, in an attempt to cut down on the spread of misinformation.
The new five time forwarding limit is being implemented across the world starting today.
WhatsApp initially limited messages to being forwarded 20 times in July, with the five time forwarding limit being tested out in India.
Before that, you could forward a message to up to 256 people, and the company also began labeling forwarded messages around that time, too.
The initial limits were prompted by a series of mob attacks and killings in India, set off by the spread of false information about child kidnappings.
While the smaller forwarding limit could help curb the spread of bad information, it won’t necessarily be as limiting as it sounds, as Messages can still be forwarded to groups, with each group including up to 256 people.
That means a forwarded message could be put in front of nearly 1,300 people, despite the five time limit.
Fighting misinformation on WhatsApp presents different challenges than misinformation on Facebook, because of the different ways the networks operate.
Unlike Facebook, much of WhatsApp’s messaging and sharing is done through private, encrypted channels, limiting moderators’ ability to see what’s happening.