L-Tido Explains Signing To Universal After 10 Years Of Independence! L-Tido is one of the few surviving OG’s in the SA Hip Hop industry who has done it successfully as an independent artist.
The rapper recently revealed that he has just inked a major deal with Universal music. According to the rapper, it took him over five months to finally come to an agreement with the stable. “Firstly‚ this ain’t the normal artist to record label contract. It’s more of a partnership and it took over five months to negotiate it with them,” said Tido.
He went on to say “Yeah‚ I’m not following what everyone else is doing; I’m doing me at the end of the day. You can’t just follow people; you gotta do what makes sense for you. For me‚ I know that if I went to a label when I started I would have never got this kind of deal right now.”
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