The Chinese mobile phone market is the most complex and competitive in the world. This is because there is no brand without an alternative. This market is not like the U.S. which is “Apple-Centric” or the South Korean market which is “Samsung-Centric”. There is a long list of Chinese mobile phone brands that sell decent devices in China. Last year, the release of the Xiaomi 12S series allowed Xiaomi to stand firmly in the high-end camp. Since then, other models that followed like the Xiaomi 13 series have had the same good reputation.
In addition to the high-end market, Xiaomi’s overall performance in the global market in 2022 is also very impressive. According to market research firm Canalys’ global mobile phone market data for 2022 and Q4, among the top five brands, Chinese brands will continue to occupy three seats. In the list, Xiaomi ranks third with a market share of 13% and it’s the first among Chinese brands. Only Samsung in first position and Apple in second position performs better.
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Xiaomi is a strong mobile phone brand
This feat is not easy in today’s mobile phone market for Xiaomi. Notably, its strong grip on India is now loosening a bit but it still ranks top three in mobile phone shipments in 52 markets around the world. The company ranks in the top five in mobile phone shipments in 64 markets.
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In addition, Xiaomi’s just-launched flagship series also performed strongly, especially in the high-end price segment. Previous research data shows that Xiaomi has ranked first among Chinese brands in terms of sales share in the price range of 4,000 – 6,000 yuan for two consecutive weeks. More than 99%, continuing the good reputation of the 12S series and MIX Fold 2 after their launch.
The company said that it will participate in MWC. During the exhibition, it will launch the global version of the Xiaomi 13 series. This will make up for the Xiaomi 12S which did not leave China.