Nasty C Calls On Fans To Star In Upcoming “Soft” Music Video. South African rap sensation Nasty C is inviting fans to become part of music history as he prepares to shoot the official music video for his hit single “Soft.”
The track, which recently soared past 500,000 streams, has captured the attention of fans for its aspirational theme and mellow, melodic bounce—and now, Nasty C wants to bring that energy to life by showcasing real people who embody the song’s message.
Taking to social media with a direct and heartfelt message, the Zulu Man With Some Power urged fans to participate in a crowdsourced visual experience. “What’s going on, everyone? We’re working on the music video for ‘Soft,’ and I need you guys’ help,” Nasty C said in a video message. “Fill yourselves in at work, as you’re working hard to live softly.”
He emphasised that submissions should be recorded in landscape mode for optimal video quality and encouraged entrepreneurs and business owners to shine. “Especially if you have a small business or your own company, let’s see you. We wanna see you working hard—and then you might make it out on the music video, buddy!”
The call to action is both a creative twist and a celebration of the everyday hustle. With “Soft” steadily climbing the charts and dominating streaming platforms, Nasty C is using his platform to highlight the ambition, resilience, and grind of his supporters, while also offering them a rare chance to appear in an official release.
Since its drop, “Soft” has sparked a wave of fan-made content, lifestyle reels, and motivational captions, resonating with a generation that dreams of ease but understands the work it takes to get there.
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