For the second year in a row, the 4th of July played host to a momentous musical release; coincidentally, the consecutive drops have come from the two guys who had the biggest rap beef of all time last year, Drake and Kendrick Lamar. The 6 God hosted a live stream where he debuted a new single accompanied by a music video, teased additional new music, and took a victory lap throughout his hometown, Toronto.
On Friday afternoon (July 4), the 38-year-old rapper posted a simple graphic on Instagram that read “9 PM.” Soon, music pages began to circulate that he had a new single coming out titled “What Did I Miss?” A few minutes before it was time to hear the rumored track, a live link appeared on the five-time Grammy winner’s YouTube page titled “ICEMAN EPISODE 1.”
The live stream started late, but when it began, fans looked into an ice warehouse for about 20 minutes. For months, Drizzy had been posting images suggesting his next album would be titled ICEMAN, and this company happened to have that same name, so this stream felt like a confirmation. Eventually, the camera angles in the warehouse started changing and showed him walking through the warehouse into a break room. There, he watched old footage of himself performing on a television before the screen transitioned to him standing in his backyard with several guns pointed at him.
The beat dropped, and per the chorus, it was clear that this was the worldwide debut of his new single “What Did I Miss?” and its music video. He rapped and danced along to the song while walking throughout the warehouse before jumping into one of the ICEMAN trucks. The cameras followed him as he drove throughout Toronto, playing a new song rumored to be titled “Supermax,” plus a repeat of “What Did I Miss?” and his guest appearance on Smiley’s latest single “2 Mazza.” While driving through his city, he greeted and exchanged handshakes with fans.
After the live stream ended, Drake announced that “What Did I Miss?” would be available on all streaming platforms at midnight, and, sure enough, it was. The record reflects on this past year of his career and the betrayals he’s been on the wrong side of amid his beef with K. Dot. “I don’t give a f**k if you love me, I don’t give a f**k if you like me/ Askin’ me, ‘How did it feel?’ Can’t say it didn’t surprise me/ Last time I looked to my right, you ni**as was standing beside me/ How can some people I love hang around pu**ies who try me?” he sings in the chorus.
Also, notably at the end of the live stream, he announced, “ICEMAN Coming Soon.” There is currently no date set for the album, but given the father of one’s affinity for releasing new albums in the fall, it is safe to predict that he may follow suit here. If so, that would be another year of his career where he releases multiple albums, with the PARTYNEXTDOOR-assisted collaborative album $ome $exy $ongs 4 U coming out this past February. Time will tell, but in the meantime, check out “What Did I Miss?” below.
Leave a comment