Tech

If this Sonos TV streaming box report is right, it’s doomed before it ever launches

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  • Sonos has reportedly chosen ad-focused software for its streaming box
  • Pricing is rumored to be between $150 and $200
  • I’ve got a bad feeling about this

Sometimes it’s hard not to respond to news stories with an exasperated sigh of “oh for goodness sake, what NOW?” And it’s definitely felt like that with Sonos this year after a year full of app issues – issues so damaging to the brand that they depth-charged the launch of the Sonos Ace headphones. And now it looks like there could be more bad news on the horizon.

According to The Verge, Sonos has found the operating system for its forthcoming video streamer – a product designed, like the Apple TV 4K, Roku Ultra or Fire TV Stick 4K, to deliver the best streaming services. And that OS is coming from an advertising company.

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