Scumie Announces Independent Move As She Takes Control Of Her Music Career. Rising South African rapper and songwriter Scumie has taken a bold step in her career, announcing that she is now managing herself.
The multi-talented artist shared the news with her fans and the broader music industry through a straightforward yet powerful message “I manage myself now. Email: [email protected] for anything business related.”
This move signals a significant shift in the trajectory of her career. By taking control of her own management, Scumie joins a growing list of independent artists in South Africa who are redefining the traditional industry model. For many artists, self-management provides the creative freedom and business autonomy necessary to shape their brand, music releases, and partnerships on their own terms.
The decision to self-manage reflects Scumie’s growing confidence in her brand and business acumen. Often, artists rely on managers to handle bookings, brand deals, and other business opportunities. By handling these responsibilities herself, Scumie positions herself as an artist who is not only musically gifted but also business-savvy.
This transition could have a lasting impact on her career. Without the constraints of a management team, she now has the flexibility to make quick decisions, negotiate deals, and align her brand with the right collaborators. It also allows for a closer, more personal connection with her supporters, as potential business inquiries are now being directed straight to her inbox.
The South African hip-hop scene has seen a growing wave of artists opting for self-management or forming their own labels. From pioneers like Nasty C, who established his own label, to newer voices like The Big Hash and Touchline, the do-it-yourself (DIY) model is becoming increasingly popular. Scumie’s decision aligns her with this new era of empowerment, where artists prioritize ownership and direct control of their careers.
The South African hip-hop scene has seen a growing wave of artists opting for self-management or forming their own labels. From pioneers like Nasty C, who established his own label, to newer voices like The Big Hash and Touchline, the do-it-yourself (DIY) model is becoming increasingly popular. Scumie’s decision aligns her with this new era of empowerment, where artists prioritize ownership and direct control of their careers.
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