- Industry analysts have weighed in on Nintendo Switch 2’s controversial pricing
- Hardware prices are in line with expectations, but software is a concern
- Analysts are saying that US tariffs are just one part of the problem
The pricing model of the Nintendo Switch 2 is now public knowledge in the aftermath of the April 2 Nintendo Direct, and there’s much to unpack for both hardware and software.
In short, the common consensus is that the retail price of the console – $449.99 / £395.99 or $499.99 / £429.99 for the Mario Kart World bundle – is more or less in line with what folks were expecting. It’s the software side that seems to have generated the most concern.
We now know that Switch 2 launch games like Mario Kart World will cost a borderline absurd $79.99 / £74.99, while Donkey Kong Bananza is being listed at the current industry standard of $69.99 / £64.99. In both cases, this is a massive leap up from most of the best Nintendo Switch games, and many analysts are showing concern about the precedent being set here.
IGN has since spoken to a number of trusted industry analysts on the topic of Nintendo Switch 2 pricing.
There is general agreement on the tariffs imposed by the Trump administration being a factor. NYU Stern professor Joost van Dreunen calls Nintendo’s pricing a “strategic balancing act,” adding that: “Nintendo appears to be building in a buffer against these potential trade barriers while ensuring they maintain their traditional positive margin on hardware.”
Ampere Analysis’ Piers Harding-Rolls seems to agree here, saying: “My view is that they probably had a range of pricing for the US market in play up until the last minute due to the uncertainty on import tariffs.”
Kantan Games CEO Dr. Serkan Toto also considers competitor Sony as a factor: “Nintendo probably factored in possible tariffs, the current inflationary climate in the world, and the $700 Sony dared to charge for the PlayStation 5 Pro last year.”
Toto and other analysts, then, maybe hinting at a more cynical reason for Nintendo’s lofty pricing schemes for Nintendo Switch 2. Toto added that the $80 price tag for Mario Kart World is “quite bold.”
He added: “Tariffs could play a role, but I think it is much simpler: Nintendo is charging this price because they feel they can and that people will pay.”
Finally, Circana’s Mat Piscatella suggests that Nintendo is strongly targeting its enthusiast market for the first year of sales. “Based on what we’re seeing across the market, sales to higher-income or more affluent households likely won’t be impacted by this pricing,” he said.
“And, of course, we have the price-insensitive super enthusiasts that will do and pay whatever it takes to acquire the Switch 2 at launch. Therefore, because of the limited quantities that will be available during the launch year, I do not anticipate this pricing to hinder year one sales volumes.”
I personally have to wonder if Nintendo’s software pricing for Switch 2 will level out in its second year, as Piscatella says: “The true test will come in year two, as supply is likely to become more readily available, and the addressable market will be forced to widen. So, we’ll have to see what happens over the next 9-12 months.”
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